NEW YORK CITY, NEW YORK — Maksud Agadjani, the owner of TraxNYC, posted videos showing a confrontation with another Diamond District jeweler that escalated into a violent brawl and led to assault charges, according to reports citing police.
The dispute unfolded on Friday, January 2, 2026, when Agadjani confronted staff at Akay Diamonds. In footage shared online, Agadjani accused the business of using his name to confuse customers and sell jewelry under false pretenses. Those claims have not been publicly proven in the reporting provided and should be treated as allegations.
Allegations Centered on a Customer’s Purchase
In follow-up clips, Agadjani holds what he describes as a customer receipt and claims a buyer went to the rival store seeking TraxNYC jewelry. He alleges the customer was told the item was comparable to TraxNYC’s product, then later learned the bracelet was not what it was represented to be.
Agadjani also claimed he tested the jewelry and believed it was 10-karat gold, not 14-karat as he says was represented. No independent lab documentation was included in the material provided.
Video Shows Confrontation Turning Physical
Multiple clips show a heated argument inside the store, followed by a second flare-up that ends in a chaotic fight involving several people. Reporting about the circulating footage describes a moment in which someone allegedly spit at Agadjani shortly before the scuffle intensified.
Police Action and Injuries Reported
According to reports citing law enforcement, George Akay and Freddy Akay, described as owners of Akay Diamonds, were arrested and charged with assault. One other person received a summons, the reporting said.
The same coverage reported Agadjani was taken to Bellevue Hospital after the altercation. Agadjani later posted video claiming he was attacked and said he was choked with his own chain during the brawl.
What’s Confirmed vs. What’s Alleged
Police-cited reporting confirms a brawl occurred and that two men were charged with assault. The underlying claims about customer deception and the bracelet’s gold content remain allegations based on Agadjani’s statements and social video.
For more cases related to alleged scams and consumer fraud, check out our video here:
