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WATCH: NYC Jewelers Arrested After Viral Brawl Over Alleged Scammed Customer

WATCH: NYC Jewelers Arrested After Viral Brawl Over Alleged Scammed Customer
Law & Crime

WATCH: NYC Jewelers Arrested After Viral Brawl Over Alleged Scammed Customer

January 3, 2026

  • Maksud Agadjani, owner of TraxNYC, says a $22,000 refund sparked a confrontation with rival jewelers in Manhattan's Diamond District.
  • Video shared on social media shows one Akay brother spitting in Agadjani's face and the dispute quickly becoming physical.
  • Police arrested brothers George Akay, 46, and Freddy Akay, 42, and both men have been charged with assault.
  • Agadjani alleges he was strangled and hit with a scale, was treated for neck injuries at Bellevue Hospital, and plans to sue.

YORK, NEW YORK — Two business owners in Manhattan’s Diamond District have been charged with assault following a violent altercation with a rival jeweler. The incident involved Maksud Agadjani, owner of the brand TraxNYC, and brothers George and Freddy Akay.

Dispute Sparked by $22,000 Refund

Agadjani, 39, stated the fight began after he refunded a customer $22,000 for a diamond bracelet. He claimed the customer had been misled by the Akay brothers into believing the piece was an original TraxNYC product.

Viral video from a Diamond District brawl shows one of the Akay brothers spitting in Maksud Agadjani’s face.

Agadjani told reporters he approached the Akay Diamonds booth, located just a few feet away on West 47th Street, to demand reimbursement. He accused the brothers of repeatedly using his brand name to steal clients.

Confrontation Caught on Camera

Footage shared on social media shows Agadjani slamming the bracelet on the counter and shouting at the owners. The verbal dispute escalated quickly when one of the men appeared to spit in Agadjani’s face.

Maksud Agadjani said the fight stemmed from the Akay brothers ripping off a customer.

A physical brawl ensued in the middle of the business. Agadjani alleged that during the chaos, he was strangled and struck in the head with a scale. He stated that his staff intervened to break up the fight.

Suspects Charged with Assault

Police officers responded to the scene and took George Akay, 46, and Freddy Akay, 42, into custody. Both men have been charged with assault.

Maksud Agadjani showing red marks on his neck underneath a massive chain while at the hospital.

Agadjani was transported to Bellevue Hospital for treatment of neck injuries. He has since stated his intention to sue the brothers over the incident.

For more cases related to business scams, check out our video here: